Gene ran a 22-year-old mechanical services company in the Northeast. He took the call in his own parking lot on a Tuesday in March. Six weeks later there was a dinner, and a number: fourteen million dollars. He shook the man's hand.
Then the buyer's accountants went to work. Most of his add-backs got priced at zero. His biggest customer's contract had quietly gone month-to-month. By the wire, the cash was $9.8 million. Nobody cheated him. He just started getting ready the day the phone rang, and by then the answers were already someone else's.
Gene is a composite from the book Buyer-Ready, built from real owners, with the figures rounded and blended. He is not the worst case. He is the ordinary one.
The free Map is how you get ready before the call, not during it. The book shows you how. The Kit puts it to work on your shop.