Three in four deals like yours take at least one cut after the handshake. When the owner wasn't ready, the average cut is about 18 percent. On a $15 million deal, that would be $2.7 million, gone in the part of the deal nobody reads.
Almost none of it is bad luck. It is the same handful of things, found by a buyer's accountant, priced against you on the last day, when there is no room left to argue. Every one of them can be fixed. Most of them can be fixed by you, at your own kitchen table, years before anybody calls.
That is what this Kit is for.
The Kit shows you every place a buyer looks, and how to fix or frame each one. It will not rank them for your business, name the buyers active in your market this year, or put a dollar value on your company.
That isn't us holding something back. Doing it honestly takes your real financials, your customer list, and a live read of who is buying. Do it from a template and you send a man off to spend a year fixing the wrong thing. We would rather hand you a true list than a confident one.
Yes. The same work that protects your number in a sale makes the business steadier and worth more every year you keep it. That is true whether you sell next year or never.
The buyers aren't. They look at the same handful of things in every business your size. Your Trade Pack shows you what that looks like in your trade.
You do five tools first, not eighteen, and the first one fits in an evening.
No. The letter is written so he leads, and most of what it asks for he already has.
No. We never ask for your phone number. If you want to talk to a person, that is your decision, not ours.
It helps. The Kit follows Buyer-Ready chapter by chapter, but every tool explains itself.
Some owners reach a point where they want it built on their real numbers, by people who sit at these tables. That's the Cordis MRI. You'll know when you're there, and so will we. Until then, the Kit is the right place to start.
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