Featuring the Gap Table (Forbes) and the Misalignment Tax (Fast Company).
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Off-Market / Do It Yourself / Know Your Number
Do It Yourself · The first rung you pay for

Know Your Number

You learn what's in your gap. The rows a buyer looks at, on your business, in your language.
$275
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What's inside

Everything you build and keep.

  • 1The Gap Table BuilderAnswer a handful of questions about your business and watch your own gap table fill in, row by row, the way a buyer would lay it out.Interactive
  • 2Your Gap TableThe finished one-page picture. Every row that could move your number, what it is, and which way it moves. Yours to print and keep.PDF
  • 3The Line Items LibraryEvery row explained in depth: what it is, why it gets discounted, what a financial buyer thinks about it, what a strategic buyer thinks about it, and what it is typically worth.PDF
  • 4The Two Buyers, in fullFinancial versus strategic. What each is actually solving for, what each pays up for, and what each quietly cuts.PDF + video
  • 5Your Range CardThe range for companies like yours with the characteristics you just described, tightened by what you told us. Your high, your low, your spread. A reference class, not an appraisal.PDF
The offer

What it's worth, and what you pay.

Know Your Number

You learn what's in your gap.
Your Gap Table, built from your own answers$400
The Line Items Library, every row a buyer looks at$600
The Two Buyers, and why they price your rows differently$300
Your Range Card, tightened by what you told us$200
Total value$1,500
You pay $275
Opens soon. No card, no checkout. We hold your place and email you first.
If you finish this and don't see one thing worth fixing, we'll refund you. Keep the whole thing.
The one thing we won't do

Every row on your table is a row a buyer will look at, and everything we tell you about each one is what companies like yours actually face. That part is solid and it is yours.

What we will not do is rank them for you, and that is not us saving something for later. Ranking your rows honestly means seeing your financials, your customer list, and knowing who is active in your market this quarter. Do that from a template and you send a man off to spend a year fixing the wrong thing. We would rather hand you a true list than a confident one.

Once you can see the rows, you'll want to close them.

Next: Own the Decision + Defend the Number →
Or start free with the Map and see where you stand first.