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Off-Market / Do It Yourself / Own the Decision + Defend the Number
Do It Yourself · The most complete

Own the Decision + Defend the Number

You learn how to close it. How to fix or position every row, and how to have the two conversations you are dreading.
$2,750
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What's inside

Everything in Know Your Number, and then the hard part.

  • ✓Everything in Know Your NumberYour Gap Table, the Line Items Library, the Two Buyers in full, and your Range Card. The whole first rung is folded in.Included
  • 1The Positioning PlaybooksOne per gap-table row category. Each answers two questions: how do I fix this, and if I cannot fix it, how do I position it so it does not get discounted.PDF + video
  • 2Your Sector OverlayThe playbooks tuned to your trade, so the examples are your world, not a generic one.PDF
  • 3Telling Your Key PeopleThe one that blocks everything. What to say, when, to whom, in what order, and what to do when it goes sideways. Scripts included.PDF + video + scripts
  • 4Telling Your Spouse and Your FamilyThe one nobody has ever prepared you for.PDF + video
  • 5Your Deal TeamWho you need, when, who works for whom, how to tell a good one from a bad one, and what each should cost.PDF + video
  • 6Holding Your NumberHow a buyer chips a price after the handshake, and how to practice the pushback before it is real money.PDF + video + scenarios
  • 7The SequenceWhat order to do all of it in, across twelve to thirty-six months.PDF
The offer

What it's worth, and what you pay.

Most complete
Own the Decision Defend the Number

Own the Decision
+ Defend the Number

You learn how to close it.
Everything in Know Your Number$1,500
The Positioning Playbooks, fix each row or position it$1,800
Your Sector Overlay$600
Telling Your Key People, with the scripts$900
Telling Your Spouse and Your Family$600
Your Deal Team, and who actually works for you$700
Holding Your Number when the offer shrinks$1,200
The Sequence, over 12 to 36 months$500
Total value$7,800
You pay $2,750
Opens soon. No card, no checkout. We hold your place and email you first.
Take 90 days. If you can't name one thing you fixed that would have cost you money at the table, we'll refund every dollar. Keep everything.
The one thing we won't do

The playbooks work. The fixes are the fixes, the scripts are the scripts, and none of it is theory. Every one of them came off a real deal.

The one thing we have not done is tell you which of your rows to touch first, because that depends on who is actually buying companies like yours this year, and it changes every quarter. We could have ranked them. It would have looked authoritative, it would have been invented, and some of you would have spent eighteen months on the wrong row because we wanted the page to look complete.

When you'd rather have it done for you.

See if you fit the Cordis MRI →
Or start free with the Map and see where you stand first.