Three in four deals like yours take at least one cut after the handshake. When the owner wasn't ready, the average cut is about 18 percent. On a $15 million deal, that would be $2.7 million, gone in the part of the deal nobody reads.
And the money that gets moved into an earnout doesn't come back the way it went in. Deal data from SRS Acquiom shows earnouts pay about 21 cents for every dollar written into them.
None of this is fixed in the last month. It is fixed in the years before anyone calls, one tool at a time. You probably know that. What stops them is not knowing where to start, and losing steam by spring. The Program is built for both.
The Program walks you through every place a buyer looks, and how to fix or frame each one. It will not rank them for your business, name the buyers active in your market this year, tell you when to sell, or put a dollar value on your company.
The walkthroughs use Walt's numbers, not yours. The Q&A answers questions in general, not a ruling on your deal. That isn't us holding something back. Doing it honestly takes your real financials, your customer list, and a live read of who is buying. Do it from a program and you send a man off to spend a year fixing the wrong thing. We would rather hand you a true list than a confident one.
You might. The Kit has every tool. The Program adds someone showing you each one, a path that keeps you moving, and the words for the hard talks. If you are the kind of owner who finishes things alone, start with the Kit. If you move up later, it is credited in full.
That is the reason the Program exists. One email a week tells you the next step. Every 90 days the re-scan shows you where you moved. It is hard to keep going when you can't see progress. Here, you can.
Your workspace is private. Nobody sees it but you. When you are ready to tell them, the conversation guides give you the words, and the order to say them in.
The Offer Arrived kit is yours from day one. Your first 48 hours: what to say, what never to say, and the five questions to send back.
Your path is built for your stage, and your Trade Pack is in the words of your trade. And if you finish the first five tools in 60 days and it wasn't worth it, you get your money back.
No. We never ask for your phone number. If you want to talk to a person, that is your decision, not ours. The Program follows Buyer-Ready chapter by chapter, and it never turns into a sales call.
Some owners reach a point where they want it built on their real numbers, by people who sit at these tables. That's the Cordis MRI, and every dollar you put into the Program counts toward it. You'll know when you're there, and so will we. Until then, this is the right place to do the work.
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