Featuring the Gap Table (Forbes) and the Misalignment Tax (Fast Company).
Off-Market / Am I ready?
An honest self-check, about two minutes

Am I ready for the MRI?

Eight yes or no questions. Most owners who take this are not ready yet, and we will tell you so. Saying “not yet” is what makes “now” mean something.
1 Does the business do between $5 million and $50 million a year in revenue?
The Cordis MRI is built for this size.
2 Has a buyer put an offer, a letter, or a number in writing in front of you?
A real one, not a newsletter or a cold email asking to chat.
3 Could the business run 90 days without you and come out fine?
No calls, no email, no quiet decisions from the beach.
4 Could a stranger who takes nothing on your word reach your earnings from the documents alone?
Every add-back with a receipt. The big contracts signed.
5 Have you finished a Gap Table and signed an Evidence Lock?
The two working documents from Chapter 7 of the book.
6 Have you finished five or more of the 18 tools, or do you own the Kit or the Program?
Any of these counts as yes.
7 Has something forced the question lately?
Your health, a partner who wants out, a competitor who sold, or you are simply worn out.
8 Is there a question only your real numbers can answer?
When to move, or what one specific buyer would really do.
Your answers stay in your browser. We do not store them, and nobody calls you.

Why we tell most owners “not yet.”

Nothing below the MRI ranks your rows, names a live buyer, or puts a value on your company. The MRI does, and doing it honestly takes finished paper. Sending you early would cost you money and teach you less.

See the five stages →
See where I stand, free →