Two earnouts can carry the same dollar amount and be worth completely different things. One pays on revenue growth in a business you no longer run, for three years, with nothing promised and nothing that happens if they sell. That one sits at or below the average, and zero is a real outcome. The other pays on one clean thing you spent years making solid, for a short window, with real promises and a payout if the world changes. That one can run far above the average.
The buyer usually writes the first. The seller can write the second. The drafting is free, and it happens before you sign.
The Map is 10 questions. It places your business on one of five stages and shows the first place a buyer would look.
Show me where I stand →