Off-Market / Shop

The Off-Market Method

The book, the workbook, and Defend Your Number.

The book is the thinking. The workbook is the doing. Defend Your Number puts both to work on your own numbers. Pick by where you are, not by price.

From Ron’s articles in Forbes Business Council and Fast Company Executive Board.

Forbes Business Council, 2026 Official MemberFast Company Executive Board, 2026 Member

Which one is yours

If you only buy one thing today, make it the right one.

Not sure at all? Take the free Map first. It takes 10 minutes.

Put it to work

Defend Your Number. The complete set, run on your numbers.

  • Everything in Know Your Number: the book Buyer-Ready and the coil Official Workbook in the mail, the Gap Table course, Add-Back Defender, Working Capital Peg and the CPA Pack
  • Deal Math, the Offer Arrived Kit and the Working Documents Library
  • Playbooks 02 to 06, each one as it ships
  • 12 months of the Readiness Report, when it opens
  • 30-day money-back guarantee

$500one payment, 30-day guarantee

  • Your first number in one evening. Five tools, not 18.
  • Not just PDFs. The book and the coil workbook come in the mail; the calculators total themselves as you type.
See Defend Your Number

“My CPA handles this.”

Your CPA is right about your books. A buyer’s accountants run a different exam on the same books, looking for every place to lower the price. Defend Your Number includes a letter that tells your CPA exactly what to prepare, so the work goes to them, not around them.

Ron Smith, CM&AA®
Everything in Defend Your Number: the book, the workbook open to the Gap Table, and the six Playbooks
Buyer-Ready by Ron Smith, the paperback

The book

Buyer-Ready

How to Protect the Value of Your Business, Whether You Plan to Sell or Not

The whole method, start to finish. How a buyer reads your business, where the price gets cut after the handshake, and which fixes move your number. Twenty chapters in plain language. Read chapter one free.

  • Paperback 300 pages$24.59Order
  • Hardcover 300 pages$37.99Order

Also on Amazon: Paperback on Amazon · Hardcover on Amazon · Kindle on Amazon, $12.99

The code in the back unlocks all 18 working documents free.

Buyer-Ready: The Official Workbook, lay-flat coil

The workbook

Buyer-Ready: The Official Workbook

Protect the Value of Your Business, Whether You Plan to Sell or Not

All 18 tools, each worked through on numbers drawn from real deals, then blank for yours, plus a ledger you keep for as long as you own the business. 8.5 x 11, 103 pages. See inside.

  • Lay-flat coil printed for us, only sold here$59Order
  • Paperback standard binding$44.99Order

Also on Amazon: Workbook paperback on Amazon

About the author

Ron Smith grew up in a family HVAC business.

A decade on Wall Street, then 15 years in family-business advisory, always on the owner’s side of the table. He is a Certified Merger & Acquisition Advisor (CM&AA®), a Forbes Business Council member and a Fast Company Executive Board member.

Buyer-Ready is the book he wished every owner had read before the first call.

Not sure where to start?

The free Map takes about 10 minutes and tells you which of the five stages your business is at, and your weakest spot.

Take the free Map

Bought the book? Unlock the working documents free with the code inside.

Defend Your Number, $500