“Above that is to prove it, when a stranger who takes nothing on your word can reach the same value on the evidence alone, which is the whole discipline of defending the number.”
From Buyer-Ready, Chapter 6. The ladder measures one thing: how many kinds of buyer can actually reach you, because each kind prices you differently. Three kinds of buyer can reach you: a strategic, an individual investor, and now a financial buyer. The highest price becomes your floor instead of your ceiling.
A buyer here opens the folder and finds what he was going to build himself. The add-backs have receipts. The contracts are signed. The numbers have a date and a signature on them.
Diligence stops being a hunt and starts being a confirmation. That is what defending the number looks like before anyone attacks it.
What he may not see yet is why your business is worth more than the next one like it.
The paper holds. But the best things about the business, the moat, the growth you can feel coming, have never been written down, and you have not named which buyers would pay for them.
In no particular order. Which ones cost you most depends on your numbers and on who would buy you, and nobody honest can rank them from a web page.
Have the book? The code in the back unlocks all 18 blank tools free at offmarketmethod.com/book.
The Map is 10 questions. It places you on a stage and shows you one thing a buyer would price that you may not have seen. Free. Nobody calls you.
Show me where I stand →